Your customers always have options.

There are two realities we need to accept as creators and business owners.

1. The chances that what we sell is a unique, never-been-done-before product or service are close to zero.
2. Customers always have options — they could purchase what you and I sell from several other places.

So, what we’re all truly selling at the end of the day, is just a better experience. It’s the only way your business can stand out, be remembered, be preferred over competitors, and get recommended.

Please commit to continuously improving your customer's journey in 2021 — that’s your true Unique Selling Proposition.

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